With image item you can put images anywhere in your slider.
The url of the image.
The alt tag of the image.
The title of the image.
You can put a link on the image, which can be opened in his page, or on an other.
The size of the image. If you are using percentige or auto at the width and height, then the image will keep the ratio by looking the width, so if you don’t want that, then use pixel(px) width and height instead.
You can add custom css code for your image.
Event on mouseenter, mouseclick, mouseleave
The Ken burns effect can only be used on the image item, so if you want to use it, then you can enable and set it up in here.